Analyse MyAudience

Analyse Your Audience

Shape the future by learning from the past

Knowing who you are & where you've been is relevant to understanding where you need to go, and how you could go about getting there.

Our extensive experience in data, branding, and communications is put to good use here. We are able to look at your current situation and provide input as to external perceptions and make recommendations as to where you can look to achieve your marketing ambitions.

We can conduct audits of your exisiting communications and suggest ways you may want to consider tailoring the message or tone to reach the desired audience.

This could involve a study of your exisiting client base to ascertain likely keys and trends they respond to.

Or, once we have carried out a marketing campaign for you we can measure it in conjunction with sales/take up figures and see how well it performed. We can then suggest future activity is tweaked, duplicated or enhanced depending on the results

Changing perceptions can be a complex business, but if we can look at the situation as a whole we can find innovative and effective ways of conveying the message so that it sticks. It can take time to achieve, but we can look at a campaign of communcations in a variety of media to get the point across.

“If you measure the wrong thing, you set the wrong targets and if you aim at the wrong target you arrive in the wrong place. Even tiny mistakes in how we measure can lead to terrible outcomes.”

Kenny Fraser

Want to know more? Get in touch

If you are interested in finding out more about how MyAudience can help you & your business, fill out the form below & we'll be back in touch as soon as we can.

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